#VeloLove Is a range of festivals and shows mainly involving urban cyclists. Because the company is urban, dynamic and energetically young we decided to create a modern logo reducing colors and elements for making it simpler and more effective. Playful, it combines both words Velo and Love in a compelling approach of mirroring letters.
Creative concept - "la bici fa miracoli" from italian - "bicycles make miracles". The point is that bike can make miracles in our lives as Jesus and Moises did at their time. Bike = miracle. Our strategy is to communicate bike’s “miracles” by underlining it’s benefits: freedom, health, eco-friendly, no traffic.
Corporate identity of the company and possible applications of the logo.