TEARAPY

TEARAPY is the italian brand of the cold tea. The "Special Edition Slick cans 2016" campaign purpose is to increase the relevance of the brand thanks to a modern and contemporary design, especially conceived for young people. Also to increase the level of memorability and desirability of the product vs the competitors. The target audience is teenagers and the young adults.

The name of the brand "TEARAPY" is the play of words "therapy" and "tea", which underlines the values of the product.

For the final proposal we were supposed to create a double face crowner and the outdoor poster.

All of the illustrations are personal and made with watercolors.