The story of the collection "REBORN" by Paola Guzamn, is based on the idea of new femininity - the mix of trivial feminine characteristics and bold masculine traits. Tenderness and lightweight of fabrics, detailed outfits in beige and transparency gives to the collection the mood of nude.
During the Course of Branding&Fashion Styling, I had to develop the idenitites for both designer and collection, create the style for the shooting and procude all the printed materials.